Case Studies / Multimedia
Project Date
Aug, 2021
Client
OMRON
About The Project
OMRON aims to create an emotionally engaging video commercial that highlights the
importance of health maintenance, especially during the busy and often stressful period
of Idul Fitri. The video will
focus on the tradition of "mudik" (homecoming) and the potential health risks if one
neglects their well-being.
Project Brief
Visual Approach
The video will depict the story of an Indonesian family during Idul Fitri. It will
dramatize the emotional impact of potentially losing loved ones due to poor health
management. The narrative will
underscore the importance of health checks and monitoring, positioning OMRON's
health products as essential tools for maintaining family well-being.
This video commercial for OMRON will not only promote their health products but also resonate deeply with the audience by tying in with their cultural practices and the universal value of family.
This video commercial for OMRON will not only promote their health products but also resonate deeply with the audience by tying in with their cultural practices and the universal value of family.
Conclusion
The conclusion of the commercial leaves the audience with a powerful and hopeful
message: by taking proactive steps to monitor and maintain their health using
OMRON's products, they can ensure that
they and their loved ones remain healthy and able to enjoy precious moments
together. This message not only promotes OMRON's products but also instills a sense
of responsibility and care for one's
health, resonating deeply with the audience.