Case Studies / Branding
Branding
Creative
Direction
Project Date
Aug, 2021
Client
Aica
About The Project
AICA is set to launch a new product, the AIBON HPL adhesive, which is an evolution of the AIBON 7. While we will continue to sell AIBON 7 due to its unique features, the new AIBON HPL adhesive is designed to be more user-friendly and capable of with standing extreme conditions, such as super humid and super hot environments.
Aica Aibon
Project Brief
Visual Approach
The combination of Pale Yellow and Red on the packaging will be retained, with slight adjustments to the color contrast to enhance a bold and fresh appearance without diminishing the established brand value.

Adopting a Swiss design approach—clean, functional, and minimalist—we aim to create a clear, distinct, and systematic impression. By using a grid system to organize design elements and typography, we ensure a balanced and harmonious layout that is easy for users to understand and recognize.
Aica Aibon
Aica Aibon
Aica Aibon
Aica Aibon
Conclusion
The new branding for AIBON HPL adhesive successfully maintains the strong visual identity of AIBON 7 while introducing modern design elements and improved functionality. The result is a product that stands out on the shelf and clearly communicates its advanced features and usability.
Client Feedback
“The new AIBON HPL adhesive branding has exceeded our expectations. The bold and fresh look, combined with the clear and systematic design approach, effectively highlights the product's advanced features and user-friendliness. We are confident that this will resonate well with our audience and enhance our market presence.”
- AICA Marketing Team