Case Studies / KOL Management
Project Date
Nov, 2023
Client
FWD
About The Project
FWD is there to accompany every activities that you take, to let you worry free and
focus on the goals. We would like to be the best protection partner for community, small
group or individual in their
daily action activities.
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Project Brief
Objective
FWD Insurance aimed to establish itself as the best protection partner for
individuals, small groups, and communities by leveraging Key Opinion Leaders (KOLs)
to promote a worry-free lifestyle. The
campaign focused on highlighting FWD's comprehensive insurance coverage that allows
people to focus on their goals without concerns.
Strategy
We running #BebasinAja Bareng FWD on Instagram.
We chose KOLs with a strong presence and influence in various niches, including fitness, travel, business, and lifestyle.
Ensured that selected KOLs resonate with FWD's target audience and align with the brand’s values.
We chose KOLs with a strong presence and influence in various niches, including fitness, travel, business, and lifestyle.
Ensured that selected KOLs resonate with FWD's target audience and align with the brand’s values.
14
Total KOL
14M
Total Video Views
942K
Total Video Reach
92K
Total Engagemnet
6,30%
Average Engagement
Conclusion
The KOL campaign for FWD Insurance successfully achieved its objectives, reinforcing
the brand's positioning as a trusted protection partner. By collaborating with
influential KOLs, FWD effectively
reached a broad audience and communicated its value proposition in an engaging and
relatable manner. The campaign's success is reflected in the increased brand
awareness, high engagement levels,
positive brand perception, and boosted conversions.
Client Feedback
“We are delighted with the results of the KOL campaign. The strategic selection of
influencers and the creative content developed resonated well with our target
audience. The authentic and engaging
endorsements have significantly enhanced our brand visibility and trust. The
positive feedback and increased conversions are a testament to the campaign's
success. We look forward to continuing our
partnership with such talented individuals and exploring new ways to connect with
our audience.”
- FWD Insurance Marketing Team