Case Studies / Branding
Project Date
Aug, 2021
Client
Aica
About The Project
AICA is set to launch a new product, the AIBON HPL adhesive, which is an evolution of
the AIBON 7. While we will continue to sell AIBON 7 due to its unique features, the new
AIBON HPL adhesive is designed
to be more user-friendly and capable of with standing extreme conditions, such as super
humid and super hot environments.
Project Brief
Visual Approach
The combination of Pale Yellow and Red on the packaging will be retained, with
slight adjustments to the color contrast to enhance a bold and fresh appearance
without diminishing the established brand
value.
Adopting a Swiss design approach—clean, functional, and minimalist—we aim to create a clear, distinct, and systematic impression. By using a grid system to organize design elements and typography, we ensure a balanced and harmonious layout that is easy for users to understand and recognize.
Adopting a Swiss design approach—clean, functional, and minimalist—we aim to create a clear, distinct, and systematic impression. By using a grid system to organize design elements and typography, we ensure a balanced and harmonious layout that is easy for users to understand and recognize.
Conclusion
The new branding for AIBON HPL adhesive successfully maintains the strong visual
identity of AIBON 7 while introducing modern design elements and improved
functionality. The result is a product that
stands out on the shelf and clearly communicates its advanced features and
usability.
Client Feedback
“The new AIBON HPL adhesive branding has exceeded our expectations. The bold and
fresh look, combined with the clear and systematic design approach, effectively
highlights the product's advanced
features and user-friendliness. We are confident that this will resonate well with
our audience and enhance our market presence.”
- AICA Marketing Team